Boost your bookings this May: Practical ideas for UK experience providers

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Discover expert strategies to maximise bookings in May. Get practical tips on pricing, seasonal offers, gift cards, and more to grow your experience business.

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May is one of the golden months for experience providers. The days are longer, the weather’s (mostly) better, and between the Spring Bank Holiday, half-term break, and Father’s Day on the horizon, people are actively looking for things to do.

Whether you run outdoor adventures, a local farm park, or creative workshops, now is the perfect time to get ahead. Below are practical, real-world strategies from our Customer Success team to help you get the most out of this busy and opportunity-filled month.

🎉 Make the most of key dates

Timing is everything. May is packed with chances to connect with customers who are already primed to book.

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Key dates this season

☀️ Spring Bank Holiday (Monday, 26 May 2025): Long weekends are prime time for experiences. Run a limited-time offer, themed event, or even just shout a little louder about what you’re already doing.

📍 May Half-Term (26–30 May 2025): Parents will be looking for ways to keep the kids entertained. Think creative, family-friendly events, bonus points if it gives grown-ups a bit of a breather, too.

💜 Father’s Day (Sunday, 15 June 2025): It may be in June, but you can start your marketing activity for pushing giftable experiences now. Whether it’s an axe-throwing session, brewery tour, or quiet afternoon paddle, people are looking for something more memorable than socks.

📈 Smarter pricing = More bookings

Your pricing strategy can make or break those booking conversions. Here are a few techniques to test:

Tiered Pricing: Early bird discounts using a discount code or early bird ticket - that you remove on a certain date, or offering discounted pricing for groups can help fill up slots in advance (and ease your last-minute planning stress).

Dynamic Pricing: If you’ve got busy days and slow days, adjust accordingly. People expect prices to fluctuate, especially if they can secure a deal.

🌼 Refresh your offerings for the season

Give people a reason to say, “Ooh, that sounds fun.” Seasonal events create urgency and excitement.

Spring-themed experiences: Flower arranging, wild foraging, or an nature themed art class, anything that feels fresh, hands-on, and local will resonate.

Multi-visit passes: If you offer something like soft play or a petting zoo, bundle multiple visits into one pass. It’s great for loyalty and predictable revenue.

Pick-Your-Own (PYO): These are huge draws this time of year. Help your PYO customers plan their diaries and promote them well in advance. Add a coming soon image to your experience if you are not able to add your dates just yet.

📊 Use your data (It’s more valuable than you think)

Don’t guess—track. Your existing tools likely already hold the insights you need to make smarter decisions.

Booking time insights: Use your online booking data in Checkout Analysis to pinpoint when people are most likely to book. Then time your emails and social posts to hit those peaks.

Checkout drop-off Data: Are people bailing halfway through booking? Find out why—and fix it. A clunky checkout can quietly drain your sales.

💳 Make paying the easy part

If it takes more than a few taps to pay, you’ve probably lost the booking.

BOOK NOW buttons need to be clear, front and centre -more clicks = fewer bookings

Digital wallets (Apple Pay & Google Pay): People love convenience. These payment options are fast, secure, and increasingly expected. Check its working for your customers!

🎁 Don’t underestimate the power of gifting

May and June are full of moments where people are looking to treat someone. Make it easy for them.

Gift Cards: Father’s Day, teacher gifts, and the end of school term are perfect occasions. Highlight these ideas across your socials and in your newsletter.

Membership Passes: Package together a few activities for added value using a PASS. It feels like more of a “proper present” when there’s a theme or journey involved.

☀️ Plan for the weather (Because we all know it’s unpredictable)

The weather might not always cooperate, but your business can.

Flexible booking policies: Allow reschedules via self-serve options. It builds trust—and makes customers more likely to book in the first place.

Final thoughts from our CS Team

If you’re reading this, chances are you’re already doing some great things. May is just about doubling down on what works, experimenting with what doesn’t, and making it easier for people to say yes to your experience.

Whether it’s a small tweak to your checkout or a full-blown Father’s Day campaign, each improvement can turn interest into action—and action into long-term loyalty.

Ready to make the most of May? Let us know how we can help, connect with your account manager today via Support@beyonk.com