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Email marketing is your ticket to new customers and to building a loyal following. Knowing how to write effective subject lines and emails is what will help you increase your open rate and click-through rate. Discover me here.
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Email Marketing and Newsletters for Experience and Activity Providers | Beyonk Blog
Welcome to our Marketing Top Tips blog series for Experience and Activity providers. We want to share our knowledge and help the experience sector ensure the tech they use is working as hard for their business as they are.
We are here to help you provide the best visitor experience from ticket sales through the full customer lifecycle.
Second up, we are talking Email Marketing
Email marketing is your ticket to new customers and to building a loyal following. Knowing how to write effective subject lines and emails is what will help you increase your open rate and click-through rate, which is ultimately what any business wants – an engaged list and customers.
Benefits of Email Marketing and why you should care
- Creating personalised content and offers
- Increasing ticket sales
- Regular communication with your customers
- Generating traffic to your website
- Collecting feedback or reviews
Your secret weapons to optimise your emails for experiences and activities…
Stay top of mind with a newsletter
Stick to one specific topic, we suggest 80% educational / 20% Promotional.
Get creative with email subject lines
Try to have a different, creative and engaging subject line for each email you send.
Pick one call to action
Asking too much of your customers can be overwhelming and can dilute the message you are trying to convey, so pick just one thing you would like your readers to action.
Always say thank you
Research shows that sending a thank you email is highly effective for encouraging further sales. You could offer a discount on their next visit or include a link to buy a gift voucher so they can purchase a ticket for a friend or family member.
Another option for thank you emails is to provide a link to your Google or Facebook reviews page, as customers are more likely to provide you with a positive review just after purchasing something.
Email marketing has been proven to enhance customer loyalty, it gives you a greater chance of being seen and is easy and inexpensive to maintain.
Take a look at our guide The Fundamentals of Marketing for Tourism and Leisure Businesses to find out more…
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Written by
Anneka Wells is Marketing Manager at Beyonk, having joined in 2024 as a Visitor Attraction Growth Specialist. Before Beyonk, Anneka spent four years at a payments technology company, progressing from marketing assistant to Marketing Lead. Anneka started out with a PR placement at a global entertainment company, working on a major franchise anniversary campaign. Anneka introduces new Beyonk features such as email marketing and the weather insights dashboard, and writes about what younger visitors expect and how attractions can use visitor content and location data in their marketing.
