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Learn how adding short-form video to your listings can boost bookings by up to 21%. See what types of video convert best and how to start with just your phone.
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How autoplay video content can increase attraction bookings by 21%
Bring your experience to life before your visitors even arrive
Visitors want to know what to expect - before they even book. In a digital world full of choice, a compelling visual preview can make the difference between hesitation and confirmation. That’s why video has become one of the most powerful tools for converting browsers into bookers.
At Beyonk, we’ve introduced autoplay video content directly into your online shopfronts and experience pages. Unlike other platforms, this feature doesn’t just display video - it brings your experience to life the moment someone lands on your page.
In this blog, you’ll learn why short-form video is now essential to meet visitor expectations, how autoplay can directly boost conversion rates, and which types of video content work best, plus how to start using them today.
Videos help customers picture themselves there
Whether it’s a 10-second teaser or a 2-minute walkthrough, video allows potential visitors to see your experience through someone else’s eyes. This creates excitement and builds trust - especially for first-time bookers or families planning ahead.
62% of consumers say they want to see videos before making a final booking decision. That’s a clear signal: visuals aren’t just “nice to have” - they’re expected.
And short-form video fits perfectly into how people browse today - quickly, visually, and often on mobile.
Autoplay videos boost conversion by 21%
We’ve seen it in the data: when video is added to the shopfront and detailed experience pages, conversion rates climb significantly.
- Shopfront-to-timeslot conversion increased from 32% to 53% after adding autoplay videos - a 21% jump.
- Page-view-to-purchase rates rose from 2.8% to 3.8%, showing more browsers go on to book.
This isn’t a vague branding uplift - it’s a clear path to more revenue.
It’s not just Gen Z - everyone’s watching
While 30% of Gen Z use TikTok to discover live experiences, video content drives engagement across all age groups. It helps visitors feel informed and reassured, reducing decision friction and boosting confidence in their choice.
Top tip: Use short, authentic clips - no need for high-end production. A quick behind-the-scenes reel or visitor perspective can be just as powerful.
Start with what you have - and build from there
You don’t need to hire a production crew. Start small:
- Add a 10–30 second phone video showing the main attraction or activity
- Film staff in action or guests enjoying a moment
- Include natural sound and movement - this brings energy to your page
Once uploaded to your Beyonk dashboard, videos will autoplay (muted) on your shopfront and experience listings - seamlessly showcasing what makes you special.
What this means for your visitor attraction
By adding videos to your listings, you’re not just keeping up with trends - you’re giving potential visitors the confidence to book now, not later. It’s about creating clarity and excitement from the very first click.
With proven impact on conversion rates and growing demand from customers, video content isn’t optional -it’s a must-have.
Schedule a demo with our team to see how easy it is to add video to your listings and boost your bookings.
Written by
Jed Woodcock is Director of Product at Beyonk. Jed joined in 2023 as Product Owner and progressed through Product Manager and Head of Product into the current role. Before Beyonk, Jed spent seven years at a booking platform for sports and leisure facilities, moving from operations into product, and also founded a football venture. Jed joins calls with operators and attends industry events such as NAFDMA. Jed writes about the practical questions attractions raise, from whether farms need waivers to tracking which marketing works and the risks of AI-written content.